"Currently overseeing wholesale and global PR strategy for Astre, a premium Korean jewelry brand. In this role, I’m developing and managing global market strategies, while ensuring alignment with the brand’s identity and market demands."

"Bridging industrial and premium fashion, I create collections that balance creativity with market demands."

• Developed seasonal collections across both commercial and premium studio lines, distinguishing between market-driven and high-end designs.

• Conducted trend research and material sourcing, ensuring collections aligned with brand identity.

• Led concept development, color boards, and key look designs, ensuring consistency across the collection.

• Collaborated closely with the production team and external suppliers to bring designs to life.

• Designed and managed an independent fashion label, overseeing everything from product development to marketing.

• Curated and sold products through an online store, adapting to market trends.

• Led the rebranding process, expanding into retail curation and wholesale selection.

“From launching my own label to retail curation, I understand fashion as both design and business.”