KIJUN is a Seoul-based fashion brand established in 2018 by designers Hyunwoo Kim and Myungjoon Shin. The brand reinterprets 1980s and 1990s Seoul street style with wit, offering unique designs that are both distinctive and wearable.

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KIJUN at a Glance

  • Founded: 2018​

  • Founders: Hyunwoo Kim and Myungjoon Shin​

  • Headquarters: Seoul, South Korea​

  • Main Product Categories: Womenswear, Ready-to-Wear​

  • Key Style Elements: Retro-inspired designs, Bold colors, Playful silhouettes, High-quality materials​

  • Signature Items: Plaid Check Puffer Jackets, Nylon Crop Jumpers, Taped Pants, Baby Bear Hats

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Market Positioning

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Retail & Global Expansion

  • Major Stockists & Department Stores:

    • Domestic: 8DIVISION, 29CM, MUSINSA​

    • International: SSENSE (Canada), Shilla Duty Free (South Korea)

  • Global Expansion & Key Markets:

    KIJUN is expanding its presence in the contemporary fashion industry, focusing on both domestic and international markets. By blending retro-inspired designs with modern aesthetics, the brand has attracted consumers seeking unique and playful styles. Through collaborations with select retailers and a strong online presence, KIJUN continues to establish itself as a notable name in contemporary fashion.​

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Personal Insight & Analysis

  • Brand Strengths & Differentiation:

    KIJUN stands out with its playful reinterpretation of retro styles, bold color choices, and unique silhouettes. The brand seamlessly blends classic elements with contemporary designs, creating pieces that are both distinctive and wearable. With a focus on high-quality materials and attention to detail, KIJUN offers fashion-forward consumers a fresh perspective on modern fashion.​

  • Growth Potential & Future Direction:

    As KIJUN continues to expand its presence in the contemporary fashion market, strategic collaborations and curated retail partnerships will be crucial in strengthening its brand identity. The brand's unique approach to design and color positions it for success in both domestic and international markets. Expanding its product lines and enhancing its digital presence will further solidify its reputation as an innovative fashion brand.​

  • Buying & Brand Curation Perspective:

    KIJUN's playful designs and retro-inspired aesthetics bring a fresh perspective to the contemporary fashion market, standing out among more traditional brands. Its balance between unique silhouettes and bold colors makes it an ideal addition to curated retail spaces.​

    Why KIJUN is a Strong Buy:

    • Unique Aesthetic: Retro-inspired designs with a modern twist set it apart from conventional fashion brands.​

    • Selective Distribution: Collaborations with select retailers and a strong online presence create desirability.​

    • Market Potential: Strong fit for high-end concept stores in Europe & North America.

    Best Placement: Premium multi-brand boutiques & luxury department stores seeking fresh, statement-driven contemporary pieces.​

  • KIJUN enriches curated retail spaces by offering modern fashion with a playful, retro-inspired twist.

All images © kijun

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