LE 17 SEPTEMBRE is a Seoul-based premium contemporary brand recognized for its refined minimalism and architectural silhouettes. By blending clean lines with subtle details, the brand creates timeless designs that embody understated sophistication.
Available in select boutiques and online platforms worldwide, LE 17 SEPTEMBRE continues to grow its international presence by offering high-quality craftsmanship and thoughtfully curated collections.
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LE 17 SEPTEMBER at a Glance
Founded: 2013
Founder: Eunhye Shin
Headquarters: Seoul, South Korea
Main Product Categories: Womenswear, Accessories
Key Style Elements: Refined Minimalism, Architectural Silhouettes, Neutral Color Palette, Timeless Elegance
Signature Items: Structured Coats, Tailored Knitwear, Fluid Dresses
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Market Positioning
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Retail & Global Expansion
Official Online Store: LE 17 SEPTEMBRE Official Website
Major Stockists & Department Stores:
Domestic: Boon The Shop, W Concept, 29CM
International: SSENSE (Canada), Net-A-Porter (Global), Harvey Nichols (Hong Kong), Browns (UK), Farfetch (Global), etc.
Global Expansion & Key Markets:
LE 17 SEPTEMBRE has expanded its presence across Asia, North America, and Europe, positioning itself as a refined contemporary brand. With its focus on architectural silhouettes and timeless minimalism, the brand has gained international recognition, appealing to consumers who appreciate understated elegance and high-quality craftsmanship.
Brand Strengths & Differentiation:
LE 17 SEPTEMBRE stands out with its architectural silhouettes, understated elegance, and commitment to high-quality craftsmanship. The brand embraces a refined minimalism, focusing on timeless, functional pieces rather than seasonal trends. Its emphasis on structured yet effortless designs caters to those seeking quiet luxury with a contemporary edge.
Growth Potential & Future Direction:
As LE 17 SEPTEMBRE continues expanding globally, strengthening its presence in key luxury retail platforms and department stores will be essential. The brand’s potential collaborations with like-minded contemporary labels and expansion into new product categories, such as footwear and accessories, could further enhance its market reach and brand identity.
Buying & Brand Curation Perspective:
LE 17 SEPTEMBRE’s architectural minimalism and high-quality craftsmanship position it as a strong contender in the premium contemporary market, catering to consumers seeking quiet luxury with a modern sensibility. Its structured yet effortless designs make it an excellent addition to multi-brand boutiques and luxury department stores focusing on refined, seasonless fashion.
Why LE 17 SEPTEMBRE is a Strong Buy:
-Quiet Luxury Appeal → Timeless, investment-worthy pieces that align with luxury minimalism.
-Premium Craftsmanship → Comparable to Lemaire, The Row, making it ideal for elevated retail spaces.
-Scalability → Strong potential for luxury e-commerce platforms & high-end concept stores in Europe & North America.-Best Placement: Luxury multi-brand boutiques & premium department stores targeting quiet luxury consumers.
LE 17 SEPTEMBRE enhances curated retail spaces by offering timeless, architectural designs that balance modern sophistication with classic tailoring.
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Personal Insight & Analysis
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