LeGer Studio
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– Led the development of seasonal visual concepts and storytelling
– Conducted trend research to inform moodboards and brand narratives
– Created color palettes and material directions aligned with brand identity
– Ensured visual alignment across product, communication, and campaign
– Collaborated with internal and external teams from concept to execution
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Developed a sharper understanding of how to build and differentiate multiple lines within a brand — balancing elevated design language with commercial relevance.
LeGer
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Conducted trend research and supported the development of the commercial line with a focus on high-volume categories
Specialized in material research and development, including heavy woven, leather, jersey, and tailored fabrics
Designed across key product groups such as outerwear, denim, skirts, pants, and sweaters
Adapted design approaches across commercial, trend-driven, and concept-led collections to serve different brand objectives
Designed key statement looks for campaigns and fashion shows within the commercial line, balancing creativity with mass appeal
Contributed to the creation of high-visibility pieces that represented the brand in press and seasonal highlights
Collaborated cross-functionally with fellow designers to refine silhouettes and finalize looks for production
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Gained insight into developing commercially grounded collections while also creating hero pieces for campaigns and fashion presentations — strengthening my ability to balance creativity with brand needs.
STUDIO COLLECTION FOR MARCH/APR
STUDIO COLLECTION FOR JAN/FEB
Inspired by contemporary lifestyles, each piece is designed with refined details and effortless silhouettes, reflecting the harmony of timeless sophistication and everyday practicality
