"Currently overseeing wholesale and global PR strategy for Astre, a premium Korean jewelry brand. In this role, I’m developing and managing global market strategies, while ensuring alignment with the brand’s identity and market demands."

"Bridging industrial and premium fashion, I create collections that balance creativity with market demands."

-I specialize in translating trend insights into brand-relevant visual narratives.

-From concept development to campaign direction, I connect seasonal ideas with brand identity through moodboards, color systems, and storytelling.

• Designed and managed an independent fashion label, overseeing everything from product development to marketing.

• Curated and sold products through an online store, adapting to market trends.

• Led the rebranding process, expanding into retail curation and wholesale selection.

“From launching my own label to retail curation, I understand fashion as both design and business.”